A typical week day for Mr. Hildebrand starts out at 5:30AM checking email and news sites. This goes on late into the night and on weekends. “It’s busy. It’s intense. PR is addictive.” He recognizes that once you gain an appetite for it, it’s tough to pull back. “You have to be careful not to let it pull you in too much.” He’s at a loss to identify a specific project he is proud of but rather finds that whenever an issue plays out in the public domain and the reports read out pretty much what you were trying to accomplish, it’s very fulfilling.
To keep current in the PR industry, Mr. Hildebrand reads books on the subject but mostly closely watches what private and public companies are doing in every medium of news. “You learn by watching what’s done right and what’s done wrong.” He’s not involved in any professional organizations. What has surprised him the most about PR is how omnipresent it is. “It covers and touches many parts of an organization.” “Technology has compressed time and space.” Technology, both the physical technology and social media, have been the greatest changes since Mr. Hildebrand entered the PR field. The degree to which the complexity of issues has increased corresponds to the time and space to explain these complexities have decreased. Whether something has happened in Canada, the USA or elsewhere in the world, they are expected to respond. “Technology increases the time pressure to respond but also provides the avenue to respond to meet that time pressure.”
Mr. Hildebrand sees writing as very important in his career. “Not only do you have to be able to articulate but you must have an ability to respond in fresh, new ways.” He advises people starting out to always be creative, to commit to being a continual learner, to always watch what’s going on around you and to be prepared to work hard.
Credit: Maurizio Abbate, http://compfight.com/search/business/1-3-1-1